Take a look at a newspaper. Any newspaper. Even a newspaper’s web site. What do you see?
Writing is every newspaper’s foundation. Stories require writing, photos require cutlines, multimedia requires titles and usually uses written introductions. Are journalism schools beginning to minimize this foundational skill to make room for multimedia? I believe they are.
Journalism schools know it’s their duty to train students in all aspects of journalism: writing, audio, video, photography, layout and basic web design. But they don’t know how to properly allocate time so that a journalist’s most important asset remains at the top of the training planner while still instilling knowledge about and the value of new media technology. So every school fumbles with their scheduling decisions and builds students in the way they believe is best. Have they stopped to decide why? As far as I can tell, they believe multimedia skills will be instrumental in our future careers because many of today’s career journalists have a limited knowledge of these skills. Are we just obsessing over this stuff to show traditional journalists up?
I absolutely agree that I need to learn these skills, but I wonder how much time I should be putting into learning and practicing multimedia skills in order to keep my priorities as a student in line. The answer will be different for each student, according to their career goals, but most students don’t know what their career goals are until they are years into their education. This leaves the onus upon journalism schools to decide for students what they will want and need to learn.
I asked Kirk LaPointe, managing editor of the Vancouver Sun, for some feedback on what a journalism student’s priorities should be. He said, in an email, “It all starts with writing. The technical skills should only be sought once you’re happy with your writing and with the understanding of reporting. Practice that extensively before worrying about anything else. But once you’re ready, I think you should learn editing — text, audio and video. When you learn editing, you generally master creating, too. As for software, well, it’s changing almost every month. Learn social media, some SEO techniques, and probably Flash. Then just be open.”
“I’d also encourage students to get their own URL, to move heavily to Twitter and Facebook as information and distribution channels, and to blog extensively to get their voice,” he added.
What do you think? Are journalism schools losing focus on journalism’s most important skill? Where do you think a student journalist’s priorities should be?



